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They will be able to see the matches who score at an advanced level of compatibility and also why.In 2007, e Harmony stated since the site's launch, they had rejected about a million people who applied to use the service.When the ASA asked for evidence supporting their claims that their scientifically proven matching system increases the odds of finding love, e Harmony was not able to provide any.A 2012 analysis of dating websites by Scientific American stated that e Harmony, along with other algorithm-based dating sites, had not yet provided members of the scientific community with information about their matching algorithm which could be used to vet their claims about their algorithms being scientifically-based.The author hypothesizes that, since e Harmony's questionnaire and high cost of membership deter people who are interested in casual dating, e Harmony's members are more likely to be interested in a long-term relationship.In 2018, the Advertising Standards Authority stated that an e Harmony ad which included the lines, "It's time science had a go at love," and "Imagine being able to stack the odds of finding lasting love entirely in your favor," was misleading.The company, which did not admit wrongdoing, agreed to allow access to both its gay and straight dating sites with a single subscription, to display its gay dating services more prominently and to establish a settlement fund to pay people who can show they were harmed by the company's policies.Michelle Garcia, writing in the LGBT-interest magazine, The Advocate, also said that, like e Harmony, Compatible Partners attracts high-quality customers.

In 2010, e Harmony settled a separate class-action lawsuit filed in California that alleged illegal discrimination based on sexual orientation.

It was launched on August 22, 2000, and is based in Los Angeles, California. Large investors include Sequoia Capital and Technology Cross Ventures.

During 2009–12, new memberships, retention rates and time spent on the site decreased.

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